Can your candidate clearly communicate who they are, what they do, what their values are, what they believe and what they stand for?
If a candidate struggles in articulating their mission and their programs, they will probably struggle in delivering those promises. If a candidate can’t explain who they are and what they do, and why they should be in their respective office, find one that can. The stakes are too high and too many good candidates exist who know exactly who they are, what they do, and why they are needed.
Can your candidate define their short-term and long-term goals?
Candidates without quantifiable goals have no way to measure success. If they have no way to know if they are successful, how can you be sure they are working toward something? Demand that your candidates tell you what they are trying to do, especially if they’re elected. Good candidates relish this opportunity. They know what they are working toward today and tomorrow.
Can your candidate tell you the progress it has made (or is making) toward its goal?
Once again, it’s not enough to merely be concerned with a problem. Good intentions are no longer sufficient to warrant your voluntary and monetary support. Ask your candidate what they have done to make the issues they are confronting better. What are their results? You wouldn’t buy a brand of toothpaste if the manufacturer couldn’t prove to you that it fought cavities successfully. Why should you support a candidate that claims to be a fiscal conservative that has run a company into bankruptcy?
Does your candidate platforms make sense to you?
If you support the mission of a candidate, ask yourself if their programs also make sense. You believe in the cause, and you hope for the end result, but is the candidate working toward that result in a way that seems rational and productive to you? Take for instance Tom Tancredo’s work to secure the borders, whether you agree with him or not, he’s constantly proving he wants to address the illegal immigration issue. If a candidate”s goal is to promote tax incentives for companies, do they pursue their goal in a way that makes sense to you, or does it merely inflame the issue? Make sure your support is wisely given, don’t support every candidate just because they have the same belief system as you. Just because you support the ends, you may not support the means. If you know you want to support the outcome the candidate aims to deliver, ask yourself if their method of arriving at that outcome makes sense to you. Bottom line is do your homework, study their past.
Can you trust your candidate?
Don’t support a candidate until you feel comfortable with them. A guilty and distrustful giver is a one-time giver. To gain this trust, call the candidate or campaign manger, ask the questions you need answered before you can be assured this is a good use of your time and money. Demand financial transparency, check the secretary of states website for contribution lists, know where their campaign money is coming from. Do whatever it takes to put your mind at ease. Use your rights to gather data so that you will be comfortable. Good candidates will encourage this. A happy and trusting donor is a willing and supportive donor.
Are you willing to make a long-term commitment to your candidate?
I like to think of giving to a candidate as a long-term commitment, more akin to marriage than dating. Intelligent giving is motivated by knowledge, and perspective, not a knee-jerk reaction to a television commercial or an article posted on facebook or even a 140 character blurb on twitter. You are an adult. You have a budget. You have the means to help your candidate whether time or financial. You want to help. Ask yourself if your candidate is the type of person to which you’re willing to make a long-term commitment. In return, the candidate should promise to continue working toward addressing the issue you both think is so vital. Look hard and find a candidate you can support for many years to come. When you find that person, give them your dollars, tell them you’ll be there through thick and thin, and then continue to support them.

